Like the 1960’s, the 1970’s also had the continuation of the mini skirt, bellbottomed trousers and the androgynous hippie look. New styles like platform shoes appeared i 1971, and the soles were often 3-4 inches thick.


The decade began with a continuation of the hippy look from the 1960’s. Jeans remained frayed, and the tie dye  shirts and Mexican peasant blouses were still popular. In addition to the mini skirt, mid-calf-length dresses called “midis” and ankle-length dresses called “maxis” were also worn in 1970 and 1971, thus offering women three different skirt lengths.


Hot pants became a new fashion must have for girls and young women.

hotpants70s WA2777896

Another trend that was worn by both sexes was the fitted blazer. It came in a variety of fabrics, including wool, velvet, suede, and leather. The buttons were covered and the lapels wide.


Diane von Furstenberg designed the first jersey wrap dress in 1972, the dress became an extremely popular garment as it flattered a number of different body types and sizes, and it could be worn as a casual day dress or fun evening wear.

DVF Style 1970s Cantaloupe Floral Jersey Wrap Dress

Teenage girls also wore crop tops as a fashion choice. They were worn as a halter neck or tied in a knot at the waist.

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By the mid-1970s hip-huggers were gone, replaced by the high-waisted jeans and trousers with wide, flared legs. In Britain, they were often referred to as “Loon pants”. These lasted until the end of the decade when the straight, cigarette-leg jeans came into vogue.


In Britain and the urban United States, from 1972 to 1974, fashions were inspired by extravagantly dressed glam rock stars such as David Bowie, Roxy Music, and Marc Bolan. Women wore high-waisted, flared satin trousers or denims, the latter usually decorated with rhinestones, tight lurex halter tops, metallic-coloured lamé and antique velvet dresses, satin hot pants, sequined bra tops, and occasionally they wore ostrich- feather boas draped over their shoulders or turbans on their heads.



The 1930s and 1940s look was also popular, and many women bought their clothes at second-hand shops. The short, imitation rabbit-fur jacket was a hot fashion item during this period. Make-up was garish and glittery, with eyebrows thinly plucked.


The 1970s saw a return to three-piece suits (suits with matching vests). They were worn with the wide-collar shirts or were worn without ties as dance-club wear, or even in just a vest and jacket combination as depicted in the film Saturday Night Fever. As formal wear, however, the three-piece slowly died out in the early 1980s, and at this point it was seen as quite a lawyerish outfit.


in 1974, leotards became a very important fashion accessory to women. It remained in style throughout the rest of the decade and In the late 1970s the leotard had become a standard fashion icon of the disco scene, where flexibility and ease of movement were important.



Yves St Laurent introduced the peasant look in 1976, and it became very influential. Skirts were gathered into tiers and shoulder lines dropped.


By this point, clothing had become very unstructured and fluid.

 Floral-patterned prints were in fashion.

The most fashionable colours were dusty rose, Prussian blue, bottle green, rust, and brown.

Disco style

one piece swim suits


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