The naughties was a vert mashed up decade, we see trends from previous decades, the return of bright colours being one of them. Women wore shoes and boots with rounded toes, feminine styles were introduced over the years, this included denim mini skirts, burberry, hip-hop inspired sweatpants, ugh boots, Daisy ducks, ripped jeans, flip flops, ponchos, denim jackets and tank tops.

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A new style called boho had appeared on the streets. People inspired by this look wore skinny jeans, maxi dresses, over sized sunglasses, accessories, sandals, boots and clothes made out of flowy materials.


Summer 2007 saw a resurgence of interest in ethnic fashion from India and the Middle East, including harem pants, silk sashes,sarongs, gypsy tops, and the saree as young British and American women discovered Bollywood cinema and belly dancing, popularized by Shakira.




By the beginning of 2006, men and women’s fashion was influenced by 190’s punk, like acid wash skinny jeans, neon colours, fishnet tights, and studded jackets. Shirts and jeans featured ripped fabric and leather jackets made a return and celebrities including madonna has been wearing this style.




The clothing of American hip-hop fans underwent an evolution from the sagging baggy gangster jeans of the 1990s to a more retro look by the end of the decade. Popular items of clothing included baseball jackets, Nike Air Jordans, tracksuits, sweatpants, bucket hats, stunna shades, fur-lined puffer jackets, and flat-brim trucker hats or baseball caps.

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In the early 2000s, the most common British subcultures were the chavs and skate punks who had a (sometimes violent) rivalry. Chavs favored hip-hop fashions like tracksuits, burberry baseball caps, white trainers, and cheap sportswear. Common haircuts included spiky hair, a fauxhawk, a heavily gelled quiff.



In America, common subcultures of the early 2000s included the nu-metal fans and goths who wore black leather duster coats andtripp pants. Their rivals were the jocks and preppies: wealthy teenagers who wore expensive designer clothes by Hollister, Old Navy,Abercrombie and Fitch, and American Eagle.

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From 2003–2007 indie culture went mainstream in both Britain and the US, prompting a revival of 1960s Mod and British Invasionfashions and vintage clothing. Other subcultures, including American preppies and even rappers like Kanye West, imitated indie fashions or combined them with elements of Japanese street style, like the Harajuku and Lolita fashion popularized by Gwen Stefani.

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The 1990’s was a very different, leading to the popularisation of the casual chic look, including T-shirts, jeans, hoodies, andtrainers which continued into the 2000s.

The early 1990s was really continuation of 1980s fashion: women wore manerless denim button down shirts, neon colors, oversized sweaters, T-shirts, sweatshirts, baby doll dresses, trenchcoats lined with fake fur, and black leather jackets. Matching jeansand denim jackets began to be made in darker shades rather than the bleached acid wash of the 1980s.




Leotards were worn with jeans, or skirts, a baby doll dress or short dress with black opaque tights, white crazy slouch socks and white sneakers. Or a dress would sometimes be worn over black leggings.

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The mid-1990s saw a revival of 1960s fashion from 1993 onwards, including hippie-style floral dresses, turtleneck shirts, lace blouses, and Gypsy tops.


Popular accessories during the mid-1990s included conch shell necklaces, straw hats, chunky wedge heeled platform shoes, knee high boots, and dolly shoes. Around this time in Europe (especially Italy), it was also fashionable to dress entirely in black or wear designer clothing displaying Italian or French labels (such as Lacoste, Yves Saint-Laurent, Armani, Gucci, or Chanel) as this showed wealth.



In the late 1990s, women wore pastel colors like pink or baby blue, fleeces, tank tops revealing the midriff (crop top), and Union jackmotifs inspired by the Cool Britannia movement. This continued into the 2000s.

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Many trends from the early and mid-1990s continued late into the decade, including flared trousers, miniskirts, grey sweatpants, yoga pants, capri pants, low-waisted jeans inspired by the designs of Alexander McQueen, and thong underwear popularised bycontemporary R&B and jungle music.


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Many styles from the late 1970s remain fashionable in the early 1980s. In the 1970s, the silhouette of fashion tended to be characterized by close fitting clothes on top with wider, looser clothes on the bottom. This trend completely reversed itself in the early 1980s as both men and women began to wear looser shirts and tight, close-fitting trousers.




Michael Jackson had many iconic looks. The Thriller look was inspired by Jackson’s record breaking album Thriller. Teenagers would attempt to replicate the look of Jackson, which included matching red/black leather pants and jackets, one glove, sunglasses, and jheri curl.


Michael Jackson’s Thriller jacket and similar clothing seen in films like The Lost Boys were often studded and left undone to create a messier look. Oversized, slouch shouldered faded leather jackets with puffy sleeves from Europe caught on. Gloves, sometimes fingerless, would also accompany the jacket. Late in the decade plain brown aviator jackets made a comeback, styled after World War IIfighter pilot jackets. Already popular aviators were joined by other forms of sunglasses. It was not unusual for sunglasses or shades as they were known, to be worn at night. Jackson frequently wore a fedora in during concerts and other public appearances.


In the 1980s, rising pop star Madonna proved to be very influential to female fashions.

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She first emerged on the dance music scene with her “street urchin” look consisting of short skirts worn over leggings, necklaces, rubber bracelets, fishnet gloves, hairbows, long layered strings of beads, bleached, untidy hair with dark roots, head bands, and lace ribbons. In her Like a Virgin phase, millions of young girls around the world emulated her fashion example that included brassieres worn as outerwear, huge crucifix jewelry, lace gloves, tulle skirts, and boytoy belts.

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Doc Martens shoes were worn by both sexes in the 1980s. They were an essential fashion accessory for the skinhead and punk subcultures in the United Kingdom. Sometimes Doc. Martens were paired with miniskirts or full, Laura Ashley- style dresses.

images Unknown-3 They were an important feature of the post-punk 1980s gothic look which featured long, back-combed hair, pale skin, dark eyeshadow, eyeliner, and lipstick, black nail varnish, spiked bracelets and dog-collars, black clothing, often made of gabardine, leather or velvet trimmed in lace or fishnet material. Corsets were often worn by girls.

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Underwear became a more important fashion accessory for both men and women. Women’s looks tended to be in a wide array of pastel colors, with lacy trimmings. Camisoles with built in bras became popular for women, especially visible in the neckline of jackets worn for work. Men became more fashion conscious as well. Underwear was also colorful for men, and boxer shorts were “tapered”, or styled after the side-vent running shorts, with a trimmer cut.


Like the 1960’s, the 1970’s also had the continuation of the mini skirt, bellbottomed trousers and the androgynous hippie look. New styles like platform shoes appeared i 1971, and the soles were often 3-4 inches thick.


The decade began with a continuation of the hippy look from the 1960’s. Jeans remained frayed, and the tie dye  shirts and Mexican peasant blouses were still popular. In addition to the mini skirt, mid-calf-length dresses called “midis” and ankle-length dresses called “maxis” were also worn in 1970 and 1971, thus offering women three different skirt lengths.


Hot pants became a new fashion must have for girls and young women.

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Another trend that was worn by both sexes was the fitted blazer. It came in a variety of fabrics, including wool, velvet, suede, and leather. The buttons were covered and the lapels wide.


Diane von Furstenberg designed the first jersey wrap dress in 1972, the dress became an extremely popular garment as it flattered a number of different body types and sizes, and it could be worn as a casual day dress or fun evening wear.

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Teenage girls also wore crop tops as a fashion choice. They were worn as a halter neck or tied in a knot at the waist.

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By the mid-1970s hip-huggers were gone, replaced by the high-waisted jeans and trousers with wide, flared legs. In Britain, they were often referred to as “Loon pants”. These lasted until the end of the decade when the straight, cigarette-leg jeans came into vogue.


In Britain and the urban United States, from 1972 to 1974, fashions were inspired by extravagantly dressed glam rock stars such as David Bowie, Roxy Music, and Marc Bolan. Women wore high-waisted, flared satin trousers or denims, the latter usually decorated with rhinestones, tight lurex halter tops, metallic-coloured lamé and antique velvet dresses, satin hot pants, sequined bra tops, and occasionally they wore ostrich- feather boas draped over their shoulders or turbans on their heads.



The 1930s and 1940s look was also popular, and many women bought their clothes at second-hand shops. The short, imitation rabbit-fur jacket was a hot fashion item during this period. Make-up was garish and glittery, with eyebrows thinly plucked.


The 1970s saw a return to three-piece suits (suits with matching vests). They were worn with the wide-collar shirts or were worn without ties as dance-club wear, or even in just a vest and jacket combination as depicted in the film Saturday Night Fever. As formal wear, however, the three-piece slowly died out in the early 1980s, and at this point it was seen as quite a lawyerish outfit.


in 1974, leotards became a very important fashion accessory to women. It remained in style throughout the rest of the decade and In the late 1970s the leotard had become a standard fashion icon of the disco scene, where flexibility and ease of movement were important.



Yves St Laurent introduced the peasant look in 1976, and it became very influential. Skirts were gathered into tiers and shoulder lines dropped.


By this point, clothing had become very unstructured and fluid.

 Floral-patterned prints were in fashion.

The most fashionable colours were dusty rose, Prussian blue, bottle green, rust, and brown.

Disco style

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“I have always believed that fashion was not only to make women more beautiful, but also to reassure them, give them confidence.”

— Yves Saint Laurent



The 1960’s featured many diverse trends, it became a decade that broke many fashion traditions. Womens appearances changed- they wore fake eye lashes and wore bikinis. Accessories became less important and hairstyles were changed.



Menswear also changed, it became shaped and was defining popular fashions by Mods.



Designers began to produce and design clothing that was more practical and suitable of young adults, this mead to an increase of interests and sales too.


PVC became available and popular and box shaped PVC dresses were popular among others.


Fashions in the early 60’s were reflected on the elegance of the First Lady- Jacqueline Kennedy.

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She introduced the Pillbox hat, wore suits with boxy jackets and had oversized buttons.

Women’s casual wear included Capri trousers. Stilettos were still widely popular and crazy prints like stripes and patterns were appearing on a lot of clothing.

Simple, geometric dresses called Shift became popular. Evening wear was full skirted ball dresses, they had a low décolletage and had loose fitting waists.


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The suits of the 1960’s drifted away from the style of those in the 1950’s. They were no longer pale, toned shades, they were bright and colourful, and comfortable to wear too.

Frills and cravats were seen and wide ties (which were often worn 5 inches wide!), trouser straps, leather boots and collarless jackets became the new style, with the new style being shaped by Mods in the 1960’s.

Casual dress was a plaid button up shirt with slacks or a skirt.





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In the mid 1960’s, Mary Quant designed the mini skirt. Because this skirt had become so popular and was being worn by almost every stylish young female, it pushed the longer length skirts out worn previously out of fashion.


As well as the mini skirt, the mini dress also came into fashion. It was often in the shape of an A-line or a sleeveless shift dress.



Andre Courreges introduced the new “space look”. t had trouser suits, white boots, goggles, box shaped dresses, and the skirts were roughly 3 inches above the knee.


They had fluorescent colours and were made of PVC and decorated with sequins.

The leaders of the 60’s style were British. Mods (modernists) were characterised by their choice of style, it was different from the 1950’s and it adopted new fads which would be copied by many young people.

Mods dressed quite classy. They mimicked the clothing and hairstyles of high fashion designers in france and italy. They wore slimming tailored suits, anoraks, ride scooters (Vespas, Lambrettas). Mods only wore jeans by levi’s and was called ‘the gent look’.



The Who, The Small Faces and The Kinks were bands that had emerged from Mod culture. Mods were known for the Jazz they listened to as they showed off new styles. Women were only accepted into the group in 1964, they had short, clean haircuts and dressed similarly to male mods.

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The lifestyle and music tasked of the mods was the opposite to those of rockers.

Rockers liked 1950’s rock and roll music, they wore black leather jackets and had greased back hair in a pompadour style. Rockers also rode motorbikes.

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Right at the beginning of the 1950’s, it celebrated the end of World War 2, and still the new silhouette made my Christian Dior continued.

Youth and confidence was at the forefront of society, and the teenager had arrived.

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The changing face of fashion in the 1950’s revolutionised the industry. There were bigger businesses, fashion was embraced by a wider population than ever before. Fashion had become a household word and there was a new language everyone understood it and want to be a part of it.

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The designer who took a major part in the 1950’s, his post war collection made him a household name, and his new look re-established Paris as a fashion capital of the world.

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The new look was worn by royalty and international public figures.

This included Eva Peron


Because there was an instant success with the new look, it meant there was a rapid expansion at Dior, he always named his collections and in 1948 Envol (flight)featured skirts worn with scooped back jackets/winged/stand up collars.

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Following collections, Dior created a straight skirt, horseshoe collars, used the princess line and models wore coolie hats.

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Diors new look silhouette was soon widely copied throughout the coming decades, the floral day dress was one of the most recognisable fashions of the 1950’s.


Following the war years, men returned to the work force, and women were encouraged to return back to their original roles as homemakers and wives.


The 1950’s was a very feminine decade. The women were perfectly groomed, they wore eye make up, lipstick, ear rings and gloves too.




Audrey Hepburn was the best known and was the most famous faces that was copied the most.


Heeled shoes began to appear. The stiletto heel became the equivalent of Diors New Look.


Resort wear also became very popular, there were bustling post war resorts, it gave a rise to a new wardrobe of holiday separates. And people quickly began to save time for leisure time and activities.


Beach wear styles were big in America and Europe, the French Riviera became a must have style and St Tropez had annual fashion shows. The first bikini was unveiled in 1947, and became very popular.

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Blue jeans became the uniform of teenagers,

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Although Diors new look achieved world domination, people began to turn the idea on its head. People grew tired of the restrictive, synched waist silhouette and soon came the sack dress. Dior also made a tunic dress.


In London, Mary Quant started to use the silhouette, and in 1955 she opened her first boutique called “Bazaar”


The Fashion Design department at the Royal college of Art was opened in 1948- the same year Christian Dior started his new look in Paris.

Vogue started a regular young fashion feature in 1953.


Mens fashion had hardly changed throughout the war years however, now men started to move into the fashion spotlight. They wore brimmed hats, and wore suits.

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After the war years, attitudes were beginning to dramatically change. Men adopted an Edwardian style of dress, business men of London were the first to wear the look- of bowler hats, long line single breasted coats and narrow pinstripe trousers.


Youths of south London were inspired by the “Dandie” style and adopted their clothing to create the aggressively stylish look of the teddy boys.


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The teddy boys look was much more extravagant. The jackets became brightly coloured and trousers were narrowed so much that they became known to be drainpipes. Thick crepe soled shoes were added, and bootlace ties were too. These shoes were called “Brothel creepers”.

Hairstyles began to be greased back with Bryll Cream, and hair was often worn with a quiff at the front and a D.A at the back.



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The overall look was a combination of toughness and streetwise smartness.

Fashion rejected wartime wartime values of quality and Pop Art emerged.




pop artists embraced commercial and particularly American culture, every teenager began to follow American fashion cults.

Rock and Roll had arrived.

– Juke box culture


– Elvis Presley


– Marilyn Monroe


– Marlon Brando


– Jayne Mansfield


– Jane Russell


Another Fashion revolution was happening inside the textiles mill. Science had arrived in textiles! Synthetic materials such as Acrilan and Orlon, Dacron and Poplin were developed and became available.

Together with nylon (invented during the 30’s) these fabrics took over from wool and cotton.

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Synthetic fibres were cheaper to produce, easier to dye, could drip dry and were crease resistant.



youth was in the forefront of society and the generation gap was growing- youngsters were becoming more confident and were then determined to create their own style.

Teenagers had an earning power, many of them took part time jobs and affluent adolescents of the 50’s were to become the source of a budding youth culture which was to blossom into full flower power the following decade.






By 1940, war had changed the face of fashion significantly. The romantic full-skirted silhouette of the 1930’s was held back, and it wasn’t until 1947 where Christian Dior brang back a new silhouette, also called  ‘The New Look’

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Dior launched a new collection of the House of Dior, the new collection went down in fashion history. The signature shape was characterized by a below-mid-calf length, full-skirt, pointed bust, small waist, and rounded shoulder line. The new silhouette soon became immensely popular, influencing fashion and other designers for many years to come.


Throughout the post war period, a tailored, feminine look was prized and accessories such as gloved and pearls were popular. These tailored suits had fitted jackets with peplums, and were often worn with long, narrow pencil skirts and day dresses had fitted bodices and full skirts usually with peterpan collars or low-cut necklines.


Because of the war, publications such as Vogue opted for slogans such as

“Dig for Victory”

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The war also meant women were required to join the work force, working on farms and in factories.

As clothing was being rationed, nylon stockings were rationed and so women compromised by wearing trousers.

Everyday civilian clothing were being made with military detailing.

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This gave the wearer a sense of unity during the war. Wedding dresses were also designed with a uniform image in mind.

In 1942, the Board of Trade commisioned a group of designers to create a range of clothing that would be mass produced, this meant less materials and labour would have to be used during a time when these utilities were precious.

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Overalls and boiler suits were worn by women working in munitions factories, and hairstyles were worn long and curled, and often bound up in turbans for health and safely requirements.



French women adopted a style named the Paris Hat after the fall of Paris in 1940. The style was said to laugh in the face of Nazi Occupation- huge elaborate hats were worn with dignity.

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The war had had the biggest impact on fashion yet. It made fashion history, and at the time fashion was used to help the war effort. There were maps of france printed on scarves handbags were also made with false bottoms to hide resistance leaflets.


With American troops being mobalised, the American influences rapidly spread.


Coca Cola and chewing gun became very popular and American soldiers often tried to impress British girls with girft of nylon stockings.


Also, American Dance crazes quickly spread across Britain, this included the dance- the boogie woogie, the swing and the musical ensemble Big Band.


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Swing style became an integral part of 40’s fashion.


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The zoot suit heavily influenced menswear in the 40’s. They were worn by musicians of a black origin, they had high waisted trousers, wide legs and wide lapels. It was a concious display of daring to be different, and was aslo a nod to the racial situation in America at that time.



The war finally ended in 1945. The nation was relieved and cheerful, and Paris once again began to draw people back into fashion design, and paris collections of 1947 heralded what came to be called “The Golden Age of Couture”.

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